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Handbook of Consumer Motivations

See more on Market Research Ernest Dichter was one of the pioneers in the field - and regarded as the Father of Motivation.
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Interesting Askville Questions:
What is a simplified way to explain the Consumer Price Index in the US?
I do not want to sign up for consumer reports but would like to know about some of the best vacuum cleaners out there.
I have read a fair amount of consumer reports and one thing I've noticed is that the same brands get recommended a lot - such as anything from Sears and Kenmore brand names. Nothing against Sears, but I just wonder how "objective" consumer reports is? Given the huge amount of influence consumer reports has on what people buy, I got to believe that companies "bribe" and give "favors" to the reviewers at consumer reports, similar to how lobbyists practically run Congress. Do others agree? What are your views?
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